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论文标题:基督教传播 Christmas Communication 论文作者论文导师 陈培爱,论文学位 硕士,论文专业 传播学论文单位 厦门大学,点击次数 71,论文页数 40页File Size554K 2006-04-01论文网 http://www.lw23.com/lunwen_353616542/ Chiristmas; communication 基督教不仅是西方文化极为重要的组成部分,更体现为西方文明的精神核心。本文试图以传播学的视野对基督教文化进行探讨,从基督教象征符号、基督教文化传播过程和结构(自我传播、人际传播、群体传播和大众传播)两个方面,力图较为全面展示基督教传播体系,剖析基督教广泛社会影响力的传播根源。基督教传播研究对我们深入了解基督教文化,丰富传播学研究理论和实践技巧有着很好的参考价值。 研究结果显示,基督教作为特殊的宗教文化组织,具有完整的意识形态系统和组织系统。基督教传播的完整性,覆盖了从自我传播、人际传播、群体传播到大众传播的各个层面,具有广泛的影响力,对于基督教徒的认同整合和组织的功能整合,具有重要的意义和作用。基督教通过《圣经》阐释了教义,构成其品牌的产品内涵; 又通过传教的人际传播的“促销员”将产品广泛推广,形成了类似安利的直销体系;通过各地的教会和家庭聚会等建立了组织传播和群体传播的系统;通过电视、广播等大众传播媒介推广了其品牌形象。这一切,有机的构成了基督教的严密的组织系统和传播系统,二者相互结合,相辅相成。 基督教新教和印度教和伊斯兰教传播特点比较结果告诉我们,基督教新教所具有组织性和民主性、自由性结合的特点,对现代公民社会的出现和发展有积极的促进作用。 文中在研究结果分析的基础上,也提出了结论和建议,以供基督教研究人员和传播学者参考。 Christmas is not only the great important part of the west culture, but also the spirit core of the west culture. The paper wants to analysis Chiriatmas with the communism view. From the two parts of symbol and communication process (self-communication, inter-communicaton, colony-communication, public-communication), I try to post the system of Christmas communication and analyse the communism base of its great society force. The study of Christmas communication has great reference merit for us to learn the Christmas culture and enhance the communication theories and practice skill. According to results of this research, Christmas is especial religion organization and has integrity ideology system and organize system. Christmas communication covers the self-communication, inter-communication, colony-communication, and public-communication and has great impression. It has great meaning and effect to the integrity of self-identity and organizations. With the Bible, Chiristmas explains the doxy which is the product meaning of the brand. With the inter-communication, Chiristmas is learned by more and more people. With churchs over the world, it sets up the systems of colony-communication. With the public-communication such as TV and radio, it is accepted by people all over the world. All of them organize the Chiristmas system and comminication system. Based on the analysis of research conclusion, the author has put forward some advice which the scholars may benefit from. |
